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The “cat challenge tattoo” started completely by accident while I was teaching at the U.S. Military Police School. I was explaining how fast cats reproduce and how hoarding situations get out of control, and I drew two really bad cats on the whiteboard. Like… impressively bad. The class lost it :-).

One of the Military Police officers joked, “I’m getting that as a tattoo.” I laughed and didn’t think anything of it.

Then, on my flight home, I got a text from the student with a photo of those exact two cats tattooed on his and on another student’s leg. That’s the moment I realized this had gone way beyond a joke. I was shocked, but honestly pretty flattered.

A few months later, I was back at the school and a few students asked me about the tattoo. They said, we’re getting it after class today. This time, I went with them. As I was getting the original cats tattooed on my leg, I said, What happens if more people do this?” One of the students said, everyone who gets your two original cats should draw you a kitten, and you add it to your leg. It will show how hoarding happens and help promote spay and neuter.”

And just like that, a joke turned into a living, permanent reminder of how fast overpopulation happens and why spay and neuter matters!
Featured by Forbes.com
If you'd like to join the Cattoo Challenge, please email daniel@keepithumane.com.
Not everyone supports the Cattoo by getting inked—and that’s okay. If you believe in the mission behind the movement but would rather make an impact another way, you can still help create change. Click below to support BISSELL Pet Foundation’s Fix the Future initiative and help fund spay/neuter programs that save lives and reduce pet overpopulation.
Support the mission with a sticker. A portion of every purchase helps fund Bissell Pet Foundation’s Fix the Future program, which works to reduce pet overpopulation through spay and neuter initiatives.
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